Mass Appeal: By Justin Gest
Communicating Policy Ideas in Multiple Media
“Gest practices what he preaches: Mass Appeal is written with clarity, precision, and clear target in mind. Too many brilliant ideas and insights are trapped in the weeds of expert jargon. Gest shows you the path out of the jungle and into the light.” —Edward Luce, Financial Times “This much-needed book provides the essential building blocks for communication and an array of examples that will help students and professionals write and speak more effectively.” —Sophia Kalantzakos, New York University “Justin Gest’s Mass Appeal is concise, compelling, and powerful—just like good strategic communication itself. Loaded with real-life examples and practical advice, the book lays out why strategic communication matters and how to do it effectively.” —Beth Knobel, Fordham University
Policy researchers and experts across many subjects spend their professional lives developing ideas with public implications, but many are unable to make a public impact. A key reason for this is that higher education undervalues a critical tool for translating policy ideas into action: the ability to communicate those ideas broadly, strategically, and effectively. To address this communication gap, Justin Gest has written a primer to help public policy students, multi-disciplinary researchers, and policy professionals turn their analyses into clear and persuasive campaigns with mass appeal. In clear, concise prose, he lays out how to transform sophisticated ideas into accessible media formats and how to target the desired audience. Each chapter includes advice from world-class practitioners and an example to illustrate paragons of different forms of communication: Click here to read the book’s foreword. Justin Gest is Associate Professor of Policy and Government at George Mason University’s Schar School of Policy and Government. He is the author of numerous articles and books on the politics of immigration and demographic change. His books include: He has contributed reporting, commentary, or analysis to ABC, BBC, CBC, CNN, The Guardian, Houston Chronicle, Los Angeles Times, NPR, The New York Times, Politico, Reuters, Vox, and The Washington Post. In 2014 and 2020, he received Harvard University’s Joseph R. Levenson Memorial Teaching Prize and George Mason University’s Teaching Excellence Award, respectively each university’s highest award for faculty teaching. ON SALE NOW PAPERBACK from AMAZON PAPERBACK from OXFORD UNIVERSITY PRESS HARDCOVER from OXFORD UNIVERSITY PRESS TO RECEIVE UPDATES ABOUT NEW RESEARCH AND IDEAS, ENTER YOUR INFORMATION BELOW 
